How to Initiate Collaboration with Ad Networks for Enhanced eCPM in Gaming App Monetization

Monetizing gaming apps is getting more competitive every year. Advertisers want high-quality inventory, stable traffic, strong engagement, and brand-safe environments. Developers want better CPMs, faster growth, and consistent revenue. However, many publishers fail to build strong relationships with ad networks. And without solid partnerships, eCPM improvement becomes almost impossible.

So, if you want higher earnings, you must learn how to approach, connect, and collaborate with top ad networks.
This complete guide will help you do that step by step.
It explains how to prepare your app, how to pitch it, how to negotiate better eCPMs, and how to maintain profitable partnerships.

Why Collaboration with Ad Networks Matters for Gaming Apps

Gaming apps generate huge impressions because users spend more time inside games. But ad networks don’t automatically offer high eCPMs. They evaluate quality, engagement, traffic stability, user demographics, and policy compliance.

Therefore, collaboration helps you:

• Unlock premium advertisers
• Gain access to better demand
• Increase CPM through optimized bidding
• Improve fill rates
• Reduce reliance on a single network
• Get dedicated optimization support

Strong relationships lead to better trust. And trust leads to premium campaigns and higher CPM.

Prepare Your Gaming App Before Reaching Out to Ad Networks

Before you start contacting networks, ensure your product is ready. Networks accept only apps that meet quality and compliance requirements. Here is how you prepare.

1. Improve Your App Design and User Experience

Ad networks check UX scores while evaluating apps.
A clean layout helps users stay longer.
Longer sessions increase impressions and CPM.

Focus on:

• Smooth gameplay
• Simple navigation
• No frustrating pop-ups
• Balanced ad placements

Small improvements boost retention and lifetime value (LTV).
A higher LTV improves advertiser confidence.

2. Build Stable Daily Active Users (DAU)

Networks trust apps with predictable traffic.
A sudden traffic drop harms your reliability.
Aim for consistent DAU growth with ongoing marketing.

Good DAU data helps you negotiate CPM later.

3. Follow All Ad Policies Strictly

Policy violations can destroy a partnership instantly.
Make sure your app follows:

• Google policies
• Ad network content rules
• Responsive ad experience guidelines
• Valid traffic rules
• Brand-safety guidelines

A clean record increases your approval chances.

4. Use Clean and Verified Traffic Sources

Paid traffic is not bad.
Fake traffic is.

Avoid:

• Bot installs
• Incentivized installs
• Traffic from suspicious affiliates
• Traffic manipulation through VPNs

Networks reject apps with invalid traffic risks.

5. Optimize Your App Store Presence

A strong ASO profile builds your brand.
Ad networks prefer apps with:

• Good ratings
• Positive reviews
• Clear descriptions
• Stable download patterns

A solid online presence signals long-term potential.

Identify the Right Ad Networks for High CPM Gaming Monetization

Not every network suits gaming apps.
Some work better for hyper-casual games.
Some focus on rewarded ads.
Some specialize in high-value geos.

Choose your partners wisely.

1. Choose Based on Ad Formats

Gaming CPM depends on ad format demand.
Different networks excel in different formats:

Format	Best for	Notes
Rewarded Video	Gameplay retention	Highest CPM
Interstitial Ads	Transitions, game levels	Good for volume
Banner Ads	Basic earnings	Low CPM
Native Ads	Casual games	Strong engagement
Playable Ads	Hardcore and mid-core games	Very high CPM but limited demand

Pick networks strong in your desired formats.

2. Choose Based on Geo Strength

If your traffic is from US, UK, CA, or AU, pick networks with strong tier-1 demand.
For India, Indonesia, Brazil, choose networks with stable tier-2 coverage.

3. Choose Based on Technology

Modern networks offer:

• Real-time bidding
• Header bidding support
• AI optimization
• In-app bidding
• Mediation support

These technologies help you improve CPM.

How to Initiate Contact with Ad Networks the Right Way

Approaching the network correctly increases your acceptance rate.
Here is the right approach.

1. Start with a Strong Introduction Email

Your first email must be clear and professional.
Keep it short but valuable.

Include:

• App name
• Category
• DAU
• Impressions per day
• Average session length
• Geo distribution
• Monetization model
• Why you want collaboration

Example (short, crisp):

“Hi team,
We own a gaming app with 120K daily users and 15M monthly impressions.
Our audience is mainly from the US and India.
We want to integrate rewarded and interstitial ads.
Can we discuss potential collaboration?”

This format works well.

2. Highlight Your Unique Value Proposition

Explain why your app stands out.

Maybe you have:

• High retention
• Stable DAU
• Strong LTV
• Unique gameplay
• Premium traffic sources

Ad networks love differentiation.

3. Share Transparent Traffic Analytics

Share:

• Firebase analytics
• GA4 reports
• Adjust or AppsFlyer installs
• Session data
• Country-wise traffic

Transparency builds trust instantly.

4. Request a Demo Call

Ask for a 15-minute call.
Use this call to:

• Understand their ad demand
• Learn their integration process
• Discuss eCPM expectations
• Understand support options

A short call builds a real connection.

Integrate the Network Properly for Maximum CPM

Getting approval is not enough.
You must place the ads correctly and use smart mediation.

1. Use SDK Versions Recommended by the Network

Outdated SDKs cause bugs.
New SDKs improve:

• Rendering
• Fill rate
• CPM
• Ad latency

Always upgrade when a new version releases.

2. Optimize Your Ad Placement Strategy

Ad placement decides your CPM more than ad volume.
Overloading the user reduces retention.
Under-utilizing inventory reduces revenue.

Use rewarded ads for high CPM.
Use interstitials between levels.
Use banners only for extra earnings.

3. Apply A/B Testing

Test:

• Ad frequency
• Placement timing
• Format combination
• Network priorities

Small changes can improve CPM by 20–40%.

4. Enable In-App Bidding or Header Bidding

In-app bidding creates fair competition.
Networks bid for each impression.
Higher bids equal higher CPM.

This is essential for gaming apps.

Maintain and Grow the Relationship with Ad Networks

After integration, build long-term trust.

1. Share Monthly Performance Reports

Share updates every month.
Mention:

• Impressions
• CPM
• DAU
• User retention
• Click-through performance

It shows you care about optimization.

2. Ask for Optimization Support

Networks help you:

• Increase CPM
• Improve ad delivery
• Optimize placements
• Remove low-value demand
• Add premium buyers

Use their support whenever you need help.

3. Participate in Beta Programs

Networks launch early tests often.
Participating gives you early access to premium features and exclusive demand.
These can boost CPM significantly.

4. Keep Your Traffic Clean and Verified

Invalid traffic scares advertisers.
Always monitor for:

• High bounce
• Sudden spikes
• Abnormal retention
• Suspicious device patterns

Clean traffic helps you stay safe.

When to Expand Beyond One Network

Using only one ad network limits your CPM.
Once your traffic grows, expand into mediation.

Choose 3–5 top networks.
Use one strong mediation partner.
Balance demand based on performance.

This creates stable revenue growth.

How Monetiscope Helps Publishers Increase eCPM and Optimize Gaming Monetization

Monetiscope supports gaming app developers at every step of the monetization journey.
Here is how Monetiscope adds value.

1. Smart Optimization for Higher CPM

Monetiscope uses data signals, session patterns, and user behavior insights.
This helps optimize:

• Ad placement
• Ad frequency
• Format mix
• Bidding structure
• Geo demand distribution

These strategies increase CPM and total revenue.

2. Access to Premium Demand for Higher Earnings

Monetiscope connects your app to:

• Google Ad Exchange
• Global DSPs
• Premium advertisers
• High-value campaigns

This gives you better fill rates and stronger CPMs across countries.

3. Dedicated Support Team for Faster Results

Monetiscope offers direct, human support.
The team helps with:

• Policy guidance
• SDK integration
• Revenue reporting
• Ad placement optimization
• Troubleshooting
• Scaling strategies

You get a complete monetization partner, not just an account.

Frequently Asked Questions (FAQs)