Google AdX Managed Account Guide for Publishers: Steps & Requirements [2025]

If you’re a publisher looking to take your website’s ad revenue to the next level, you’ve probably heard of Google AdX. But getting access to Google Ad Exchange (AdX) directly isn’t easy. That’s where a Managed Account (MA) comes in.
Let’s break it all down in simple terms.

What is Google AdX Managed Account (MA)?

Google AdX Managed Account is a premium access method that allows publishers to run ads from Google Ad Exchange through a trusted third-party partner like Monetiscope. AdX offers more demand, better CPMs, and greater control than AdSense.
Unlike AdSense, which is self-serve, AdX requires approval and integration via Google Ad Manager (GAM). With a Managed Account, you don’t need to apply to Google directly. Instead, a certified partner enables access and manages the setup for you.

Benefits of Using AdX Through a Managed Account

Higher Revenue: Access premium advertisers that bid higher than AdSense.
More Demand Sources: AdX aggregates more demand than traditional AdSense.
Advanced Ad Controls: Set rules for inventory pricing, geo-targeting, device targeting, etc.
Detailed Reporting: Track everything from viewability to CPMs.
Programmatic Access: Open up your ad slots to real-time bidding from global buyers.

How to Enable AdX MA on Google Ad Manager (GAM)

Here’s a step-by-step process to get started:

AdSense Approval
Your website must be approved by AdSense. Without this, Google won’t allow AdX access.
Google Ad Manager Setup
Create a Google Ad Manager account if you haven’t already. You can sign up at admanager.google.com.
Share GAM Access for Verification
To begin the verification process, you must give admin-level access of your GAM account to adx-services@monetiscope.com. This helps our team review your payment history, traffic, and site performance.
Submit Required Details
We need the following to send you an invitation:
Website/App URL

AdSense or GAM Email ID

GAM Network Code (if available)

Send this information via WhatsApp or email, or use our Contact Us page.

Receive AdX Invitation
Once verified, you’ll receive a Managed Account invitation on your GAM email. Accept it to link your account with Monetiscope.
Integration and Testing
Our team will help integrate AdX ad units on your site. We ensure compliance, set up best-performing formats, and start A/B testing.
Go Live
After integration, your AdX ads will go live. We continue to optimize and support your setup.

Requirements to Get AdX MA Approval from Monetiscope

We follow strict quality guidelines. Your website should meet the following conditions:

High-Quality Content
Your site should have original, valuable content. Regular blog posts or updates are crucial. Google prefers content-rich, user-first websites.
AdSense Approval
You must already be running AdSense ads. This shows Google has approved your site for monetization.
Consistent Payment History
You should have received at least three consecutive payments from AdSense. This proves your site has steady traffic and revenue.
Revenue Potential Over $1000/Month
Your site must demonstrate the potential to generate over $1000 in monthly ad revenue. Sites with high impressions, long sessions, and good user engagement typically qualify.
GAM Admin Access for Verification
To validate the above points, provide admin access of your GAM account to adx-services@monetiscope.com. We’ll check metrics like impressions, fill rate, invalid traffic, and payment history.