Register CTV App in Google Ad Manager Step-By-Step [2025]

Register CTV App in Google Ad Manager Step-By-Step [2025]

by App MonetizationCTV Advertising

Getting your Connected TV (CTV) app monetized feels tough. But if you register CTV App in Google Ad Manager the right way, you’ll start serving high-value ads fast. This guide walks you through every step, spells out all requirements, covers CTV policy guidelines—and even shows how Monetiscope supercharges your ad revenue. Let’s get rolling!

Why You Must Register CTV App in Google Ad Manager Now

CTV ad spend is exploding. Advertisers clamor for OTT audiences. Rates per impression often beat mobile or desktop. Skip Google Ad Manager, and you leave money on the table. Plus, Ad Manager’s dashboard gives you full control over ad breaks, targeting, and reporting. Simple, but powerful.

Requirements to Register CTV App in Google Ad Manager

Before you start, gather these essentials:

RequirementDetails
Google Ad Manager accountActive GAM network with billing, payment set up.
App bundle or package IDExact iOS bundle ID or Android package name.
Supported CTV platform infoRoku channel ID, Android TV package, tvOS bundle, Samsung Tizen ID.
Hosted app-ads.txt fileLists your publisher ID to prevent unauthorized sellers.
Public app store listingsURLs for Google Play, App Store, Roku Channel Store, etc.

Have these ready? Great. Now let’s dive into how to register CTV App in Google Ad Manager.

How to Register CTV App in Google Ad Manager: Step-By-Step

Follow these steps carefully to set up your CTV app in Google Ad Manager:

  1. Sign In / Create Account
     Visit admanager.google.com and log in. No account? Sign up—it only takes a few minutes.
  2. Go to Admin → Global Settings → Apps
     In the left menu, click Admin, then Global settings, then Apps & games (or just Apps).
  3. Click “New App”
     Hit the blue + New app button. A simple form pops up.
  4. Enter Your App Details
    • App name: Use the exact name from your store listing.
    • Platform: Pick Roku, Android TV, tvOS, Samsung Tizen, etc.
    • Bundle/Package ID: Copy-paste exactly from your store listing.
  5. Set Up Ad Units
    • Under Inventory → Ad units, click New ad unit.
    • Create units for each break type: pre-roll, mid-roll, post-roll.
    • Name clearly—e.g., “AndroidTV_Midroll_60s”.
  6. Host app-ads.txt
    • On your app’s official domain, upload app-ads.txt.

Add this line with your publisher ID:

google.com, pub-1234567890123456, DIRECT, f08c47fec0942fa0

  • This file stops unauthorized sellers from hijacking your inventory.
  1. Link Store Listings
    • In your app settings, add URLs for Play Store, App Store, Roku, etc.
    • Google uses this to verify your app is live and published.
  2. Submit for Review
     Double-check all fields, then click Submit for review. Google usually approves within 24–48 hours.
  3. Monitor Approval Status
     Back in Apps, watch your app’s status. Once it shows Approved, you can start trafficking creatives.

CTV Policy Guidelines You Need to Follow

Ignoring Google’s CTV policies can get your app suspended. Here are key rules:

Policy AreaGuideline
Ad breaksMax 2 mid-roll breaks per 10 minutes of content.
Content ratingNo adult/violent content unless regionally rated.
User interactionAds shouldn’t force remote-button clicks.
Data & privacyComply with GDPR/CCPA if collecting any viewer data.

Always check Google’s CTV policy page for the latest updates.

Myth vs Truth: Google Ad Manager CTV Registration

MythTruth
“CTV apps need a custom SDK for every device.”Ad Manager works with standard IMA SDK or Prebid—no unique code per platform.
“You can skip app-ads.txt on CTV.”Skipping it blocks ad serving. Always host app-ads.txt to authorize your inventory.

How Monetiscope Helps CTV Publishers Boost Revenue

Monetiscope offers end-to-end support so you get more from your CTV app:

ServiceBenefit
AdX ApprovalFast-track your network review and get live quicker.
Ad Unit SetupWe configure optimal ad units for highest CPMs.
Floor Price SetupDynamic floors to protect your inventory value.
Dedicated Support Team24/7 experts to troubleshoot and optimize your setup.

Partnering with Monetiscope means you never go it alone. Our team fine-tunes your Google Ad Manager setup so you cash in on every impression.

You now have everything to register CTV App in Google Ad Manager, meet all requirements, follow CTV policy guidelines, and boost revenue with Monetiscope. Ready to get started? Your OTT audience—and your bottom line—await!

Frequently Asked Questions (FAQ):

What does it mean to register CTV App in Google Ad Manager?

It links your CTV app to Ad Manager’s ad demand, sets up ad units, and authorizes your inventory.

How long does review take for a CTV app?

Usually 24–48 hours, but it can vary depending on your region and app details.

Can I edit ad units after approval?

Yes. You can create or modify ad units anytime under Inventory → Ad units.

Why is app-ads.txt required for CTV?

It prevents unauthorized resellers from claiming your ad inventory.

Which CTV platforms work with Google Ad Manager?

Roku, Android TV, Apple tvOS, Samsung Tizen, and other IMA-compatible platforms.

What if my CTV app is unpublished?

You can still register it, but you must link a placeholder or internal store URL.

How many ad breaks are allowed per hour?

Maximum 12 mid-roll breaks per hour—keep it viewer-friendly.

Can I use Prebid with CTV in Ad Manager?

Yes. Prebid integrates via the IMA SDK for header bidding on CTV.

What billing info do I need in Ad Manager?

Your network’s payment profile with valid bank or tax details.

How do I fix an “invalid bundle ID” error?

Double-check your bundle or package ID matches exactly what’s in your store listing.

Google Ad Manager Updates 2025

Google Ad Manager Updates: What Publishers Need to Know in 2025

by App MonetizationCTV AdvertisingWeb Monetization

Google Ad Manager (GAM) continues to evolve, bringing new features, policy changes, and monetization opportunities. In 2025, Google has introduced several updates that impact publishers. Staying informed about these changes is crucial for optimizing ad revenue and maintaining compliance.

In this article, we will explore the latest updates in Google Ad Manager and how they affect publishers. We will also discuss strategies to maximize revenue and ensure seamless ad delivery.

Key Google Ad Manager Updates for Publishers in 2025

1. Enhanced AI-Powered Yield Optimization

Google has significantly improved its AI-powered yield optimization in 2025. The system now analyzes real-time data and user behavior more effectively, allowing publishers to maximize their earnings.

Key Enhancements:

  • AI-driven price floors dynamically adjust based on demand.
  • Smarter ad placements ensure better viewability and engagement.
  • Automated bid strategy adjustments increase competition among advertisers.

Why This Matters:

With these advancements, publishers can expect higher CPMs and better overall ad performance. AI-driven optimization reduces the need for manual adjustments, saving time and improving efficiency.

2. Improved Header Bidding Integration

Google has enhanced its support for header bidding, making it easier for publishers to integrate multiple demand partners. This change helps increase competition for ad inventory, leading to higher revenue.

New Features:

  • More transparent reporting on bid responses and auction dynamics.
  • Faster load times with optimized auction processes.
  • Better compatibility with server-side header bidding solutions.

How Publishers Benefit:

With improved header bidding, publishers can maximize demand for their ad space. More competition means higher bids, leading to increased revenue potential.

3. Stricter Ad Policy Enforcement

Google is cracking down on policy violations to ensure a better ad experience for users. Publishers need to be aware of stricter enforcement regarding ad placements, content policies, and invalid traffic.

Key Policy Updates:

  • Stricter rules on deceptive ad placements.
  • More frequent invalid traffic audits.
  • AI-driven monitoring to detect policy violations faster.

How to Stay Compliant:

To avoid penalties, publishers should review their ad placements and traffic sources regularly. Staying compliant ensures continued access to premium demand sources and prevents revenue loss.

4. Enhanced Video Ad Monetization Features

Video ads continue to dominate digital advertising, and Google has introduced new tools for publishers to maximize video ad revenue.

New Video Ad Features:

  • Better support for out-stream and in-stream video ads.
  • AI-powered content scanning for better ad relevance.
  • Advanced reporting to track video ad performance in real-time.

Why This Is Important:

With these improvements, publishers can run video ads more effectively. Enhanced tracking and targeting options lead to better engagement and higher revenue potential.

5. Mobile-First Monetization Enhancements

Google recognizes the growing mobile audience and has introduced updates that improve ad delivery on mobile devices.

Key Mobile Monetization Updates:

  • Faster-loading ads to improve user experience.
  • Improved compatibility with AMP (Accelerated Mobile Pages).
  • AI-driven ad placement optimizations for mobile traffic.

Impact on Publishers:

With these enhancements, publishers can deliver high-performing mobile ads without affecting page speed or user experience.

6. Privacy-First Ad Targeting and Consent Management

As privacy regulations become stricter, Google has introduced new privacy-focused ad targeting solutions.

New Privacy Features:

  • Expanded support for Google’s Privacy Sandbox.
  • Enhanced tools for managing user consent and data compliance.
  • More control over personalized ad targeting.

Why This Matters:

Publishers must ensure compliance with privacy laws while maintaining ad revenue. These updates provide better tools for balancing user privacy and monetization.

7. Better Reporting and Analytics Tools

Google has upgraded its reporting and analytics capabilities in 2025, making it easier for publishers to track performance.

New Reporting Features:

  • AI-powered insights to predict revenue trends.
  • Custom dashboards with real-time data visualization.
  • More granular reporting for different ad formats.

How Publishers Benefit:

With improved analytics, publishers can make data-driven decisions to optimize their ad strategy and increase revenue.

8. Advanced Fraud Detection and Traffic Quality Improvements

Google has intensified its efforts to combat ad fraud and improve traffic quality.

Fraud Prevention Updates:

  • AI-driven fraud detection for better accuracy.
  • Stronger penalties for publishers with high invalid traffic.
  • New transparency tools to help publishers identify fraudulent activity.

Why This Is Important:

Ad fraud can lead to revenue loss and account suspensions. With improved fraud detection, publishers can maintain a clean ad inventory and build trust with advertisers.

9. Integration With Third-Party Ad Tech Solutions

Google Ad Manager now offers better integration with third-party ad tech solutions, allowing publishers to enhance their monetization strategies.

Key Integrations:

  • Support for more SSPs and DSPs.
  • Seamless integration with ad mediation platforms.
  • Better API access for custom ad solutions.

How Publishers Benefit:

These integrations provide more flexibility, allowing publishers to expand their monetization strategies beyond Google’s ecosystem.

10. Improved Support for Connected TV (CTV) Monetization

As CTV continues to grow, Google has enhanced its tools for publishers monetizing CTV content.

New CTV Features:

  • Improved ad serving for CTV apps.
  • Enhanced targeting for streaming audiences.
  • AI-powered ad frequency controls to reduce ad fatigue.

Why This Is Significant:

With better CTV monetization tools, publishers can tap into the growing streaming ad market and maximize revenue.

By staying informed about these updates, publishers can optimize their ad revenue and ensure compliance with Google’s policies. Implement these strategies to make the most of Google Ad Manager in 2025!

FAQs: Google Ad Manager Updates in 2025

What are the biggest Google Ad Manager updates in 2025?

Google has improved AI-powered yield optimization, enhanced header bidding, and introduced stricter ad policy enforcement.

How do AI-driven price floors impact ad revenue?

AI-driven price floors adjust in real time, increasing competition among advertisers and maximizing CPMs for publishers.

What steps should publishers take to stay compliant with Google’s policies?

Regularly review ad placements, monitor traffic sources, and follow Google’s policy guidelines to avoid violations.

How do the new video ad monetization features benefit publishers?

They offer better ad relevance, improved tracking, and enhanced reporting, leading to higher video ad engagement and revenue.

What changes have been made to mobile ad monetization?

Google has introduced faster-loading ads, improved AMP compatibility, and AI-driven mobile ad placement optimizations.

How can publishers improve privacy compliance with the new updates?

Use Google’s Privacy Sandbox, manage user consent effectively, and stay updated on data compliance regulations.

What new reporting tools are available for publishers?

Google now offers AI-powered insights, custom dashboards, and granular ad performance tracking.

How can publishers resolve common Google Ad Manager errors and issues?

Regularly check for policy violations, optimize ad placements, and use Google’s support resources for troubleshooting.

Managed-Account-vs.-Managed-Inventory-Understanding-the-Differences-2024

Understanding AdX Managed Account (MA) and Managed Inventory (MI): Full Guide [2024]

by App MonetizationCTV AdvertisingWeb Monetization

Google AdX Managed Account (MA) and Managed Inventory (MI) are two pivotal models in digital advertising, each tailored to suit different publisher needs and revenue management strategies. Let’s delve into a detailed exploration of MA and MI, their distinctions, and how Monetiscope plays a crucial role in assisting publishers to optimize revenue through these setups. Also Understand how to get AdX Managed Account.

AdX Managed Account (MA):

A Managed Account (MA) grants publishers direct control over their Google AdSense accounts. This setup empowers publishers to manage their ad inventory, placements, and revenue strategies independently.

Key Features of AdX Managed Account:

1. Direct Control: Publishers manage their AdSense account settings directly, including ad creation, targeting, and revenue strategies.

2. Autonomy: They have the freedom to set up ad units, pricing rules, and optimize revenue strategies without intermediary involvement.

3. Access to Features: Publishers leverage advanced AdSense features like customized ad units, formats, and reporting tools.

AdX Managed Inventory (MI)

In contrast, Managed Inventory (MI) operates under a hierarchical structure where a Parent Publisher oversees multiple child publishers’ ad inventories and revenue streams.

Key Features of Managed Inventory:

1. Centralized Management: The Parent Publisher has centralized control over ad inventory, revenue allocation, and optimization for all child publishers.

2. Revenue Distribution: The Parent Publisher manages revenue distribution among child publishers based on agreements or performance metrics.

3. Support and Guidance: Child publishers benefit from the expertise and support of the Parent Publisher in ad optimization and revenue strategies.

Differences Between AdX MA and MI

1. Control: MA offers individual control, while MI involves centralized control by a Parent Publisher.

2. Revenue Handling: In MA, publishers directly receive revenue, while in MI, revenue distribution is managed by the Parent Publisher.

3. Support: MI provides support from the Parent Publisher, while MA publishers handle ad operations independently.

Monetiscope’s Role in Revenue Growth

Monetiscope plays a pivotal role in assisting publishers to optimize revenue through both MA and MI setups:

1. MA Optimization: Monetiscope provides tools and strategies to optimize MA performance and maximize AdSense revenue.

2. MI Management: Centralized tools, revenue allocation, and performance monitoring for efficient MI management.

3. Revenue Insights: Detailed revenue insights and analytics for data-driven decision-making.

4. Support: Dedicated support for guidance, best practices, and ongoing assistance in both MA and MI setups.

FAQs About MA and MI

1. What is the main difference between MA and MI?

MA grants individual control, while MI involves centralized control by a Parent Publisher.

2. How does revenue distribution work in MI?

In MI, the Parent Publisher manages revenue distribution among child publishers based on agreements or performance metrics.

3. Can publishers switch between MA and MI setups?

Yes, publishers can transition between MA and MI setups based on business needs and agreements.

4. What support does Monetiscope offer for MA publishers?

Monetiscope provides optimization tools, revenue insights, and support for AdSense revenue optimization in MA setups.

5. How does Monetiscope assist Parent Publishers in MI setups?

Monetiscope offers centralized management tools, revenue allocation strategies, and performance monitoring for efficient MI management.

6. Can Monetiscope integrate with other ad platforms?

Yes, Monetiscope supports integration with other ad platforms to diversify revenue streams and maximize revenue potential.

7. Is there a minimum threshold for MA or MI setups?

Eligibility criteria may vary based on partnership agreements and publisher-specific requirements.

8. What reporting and analytics features does Monetiscope offer?

Monetiscope provides comprehensive reporting, analytics, and revenue insights to empower data-driven decision-making and optimization strategies.

9. How does Monetiscope ensure data security?

Monetiscope adheres to strict data security protocols, ensuring secure access, data privacy, and compliance with industry standards.

10. Can publishers receive personalized guidance from Monetiscope?

Yes, Monetiscope offers dedicated support, personalized guidance, and ongoing assistance to help publishers optimize revenue and maximize their digital advertising strategies.

Conclusion:

MA and MI offer unique advantages for publishers, with MA providing individual control and autonomy, while MI offers centralized management and support. Monetiscope’s solutions empower publishers in both setups, ensuring revenue growth, optimization, and success in the dynamic digital advertising landscape.

What is CTV Advertising

What is CTV Advertising and How It Works

by with No Comment CTV Advertising

In the fast-evolving landscape of digital advertising, Connected TV (CTV) has emerged as a game-changer, redefining how brands engage with their audience. As viewers increasingly favour the convenience and choice offered by CTV platforms over traditional television, advertisers are presented with a unique opportunity to reach their target demographics in a more personalised and interactive manner.