In the dynamic realm of digital advertising, Open Bidding has emerged as a powerhouse tool for publishers striving to maximize revenue. This comprehensive guide navigates the process of enabling Open Bidding within an AdX managed account, shedding light on crucial steps like inviting bidders. Partnering with Monetiscope, alongside esteemed demand partners, can unleash unparalleled opportunities for your site’s success.
Enabling Open Bidding in AdX Managed Account: Unveiling the Steps
Access your Ad Manager account linked to your AdX managed account.
2. Navigate to Yield Groups:
Under the “Delivery” tab, find “Yield groups” in the left-hand menu and click to proceed.
3. Create a New Yield Group:
Kickstart the process by creating a new yield group, where Open Bidding settings will be defined.
4. Configure Open Bidding Settings:
Within the newly created yield group, fine-tune Open Bidding settings, including strategy, floor prices, and targeting criteria.
5. Invite Bidders:
Prior to moving forward, extend invitations to bidders. Submit your bid request to AdX, sharing relevant site and traffic details. Upon approval, receive a list of sanctioned bidders.
6. Add Approved Bidders to Yield Group:
Armed with the approved bidder list, incorporate them into your yield group. This ensures their participation in the Open Bidding auction for your ad inventory.
7. Add Ad Units:
Associate pertinent ad units with the yield group to apply Open Bidding to the designated inventory.
8. Save and Apply Changes:
Once settings are configured, save changes and apply them. Your AdX managed account is now empowered with Open Bidding, featuring approved bidders for heightened competition.
Benefits of Open Bidding: Unlocking Revenue Potential
1. Increased Competition:
Open Bidding broadens ad inventory to numerous demand sources, fostering heightened competition among advertisers.
2. Real-Time Optimization:
The real-time auction process ensures dynamic pricing, maximizing the monetization potential of each impression.
3. Maximized Revenue Potential:
Enhanced competition and real-time optimization contribute to higher CPMs, translating to maximized revenue.
4. Diverse Demand Sources:
Open Bidding connects with premium advertisers and networks like Google AdX, AppNexus, Rubicon Project, and Index Exchange, expanding revenue opportunities.
Opportunities with Monetiscope: Elevating Your Open Bidding Experience
1. Expert Guidance:
Monetiscope offers expertise in site monetization, guiding you to optimize Open Bidding settings aligned with revenue goals.
2. Advanced Technology:
Partnering with Monetiscope provides access to cutting-edge technology, enhancing the Open Bidding experience for optimal results.
3. Dedicated Support:
Monetiscope’s dedicated support team assists throughout Open Bidding implementation, prioritizing your success.
4. Exclusive Demand Partnerships:
Through Monetiscope, access exclusive demand partnerships for premium advertisers and unique monetization opportunities.
Open Bidding vs. Header Bidding: Unveiling the Differences
Open Bidding and Header Bidding are strategies to maximize revenue, but they differ in execution and benefits.
Open Bidding Partner List: Companies Leading the Way
| Desktop web | Mobile web | Web Interstitial | Mobile app | Native | ||
|---|---|---|---|---|---|---|
| Yield partner | iOS/Android | Interstitial | ||||
| Ad Generation | ||||||
| Chocolate Platform by Silverpush |
||||||
| Equativ (formerly Smart Adserver) | ||||||
| Fluct | ||||||
| Improve Digital | ||||||
| Index Exchange | ||||||
| InMobi | ||||||
| Magnite DV+ | ||||||
| Media.net | ||||||
| MobFox | ||||||
| OneTag | ||||||
| OpenX | ||||||
| Outbrain | ||||||
| PubMatic | ||||||
| ShareThrough | ||||||
| Smaato | ||||||
| Sonobi | ||||||
| Sovrn | ||||||
| SpotX | ||||||
| The MediaGrid | ||||||
| TripleLift | ||||||
| UnrulyX | ||||||
| Verve Group | ||||||
| Yieldmo | ||||||
| YieldOne | ||||||
* Some exchanges participate in Open Bidding, but have requested not to be listed in this table.
Video and audio support: Open Bidding
In-stream video is available to all exchanges. For out-stream video placements to be available, the exchange must opt in to multi-format requests.
| Yield partner | Audio | In-stream video | Out-stream video | Rewarded video |
|---|---|---|---|---|
| Ad Generation | ||||
| Chocolate Platform by Silverpush |
||||
| Equativ (formerly Smart Adserver) |
||||
| Fluct | ||||
| Improve Digital | ||||
| Index Exchange | ||||
| InMobi | ||||
| Magnite DV+ | ||||
| Magnite Streaming | ||||
| Media.net | ||||
| MobFox | ||||
| OneTag | ||||
| OpenX | ||||
| Outbrain | ||||
| PubMatic | ||||
| UnrulyX | ||||
| ShareThrough | ||||
| Smaato | ||||
| Sonobi | ||||
| Sovrn | ||||
| SpotX | ||||
| The MediaGrid | ||||
| TripleLift | ||||
| Verve Group | ||||
| Yieldmo | ||||
| YieldOne |
* Some exchanges participate in Open Bidding, but have requested not to be listed in this table.
Conclusion: Embrace the Power of Open Bidding Today
Enabling Open Bidding within your AdX managed account is a strategic move that can transform your site’s revenue landscape. Follow these steps, leverage opportunities presented by Monetiscope and esteemed demand partners, and position your site for increased competition, optimal revenue outcomes, and a future-proofed monetization strategy. Stay ahead, unlock new opportunities – embrace the power of Open Bidding today.