Introduction
Unfilled ad spaces can seriously hurt your site’s revenue. Google AdSense’s July 2025 update aims to fix this by making better use of those blank spots. Instead of leaving them empty, AdSense will now try to fill them with relevant suggestions—and potentially, more ads and turn Empty Ad Spaces into Revenue.
This is a big deal for site owners. And if you’re using Monetiscope with Google AdX, there’s even more good news. In this article, you’ll learn everything you need to know about this update, how it works, and how Monetiscope helps you go even further.
What Are Empty Ad Spaces?
An empty or unfilled ad space happens when Google AdSense can’t find a suitable ad for a slot on your site. When that happens, the space stays blank and earns you nothing.
This can occur due to:
- Low advertiser demand
- Poor site content targeting
- Ad-blockers or page errors
Google knows this is a revenue killer. That’s why they’ve introduced a new feature to fight it.
What’s Changing in AdSense?
Google is rolling out a new setting called “Fill empty in-page ads.”
Instead of showing nothing, AdSense will display contextual suggestions—ideas or topics related to your content. If users click these, Google will try to load another ad based on that interest.
Here’s a breakdown:
🔍 Example Scenario
- Your page is about baking.
- AdSense fails to serve an ad.
- The empty space shows links like “Best baking ovens” or “Top-rated cookie sheets.”
- A user clicks one.
- AdSense now shows a fresh, relevant display ad.
This means you’re no longer wasting that ad space. More impressions, more clicks, and better revenue.
Key Benefits of This Update
- Increased Ad Engagement
- Interactive content may attract more attention than blank space.
- Interactive content may attract more attention than blank space.
- Better User Experience
- Contextual suggestions feel helpful—not spammy.
- Contextual suggestions feel helpful—not spammy.
- Higher Revenue Potential
- More filled spaces = more monetization opportunities.
- More filled spaces = more monetization opportunities.
- Zero Setup Required
- It’s automatic. You don’t need to tweak your site unless you opt out.
How to Enable or Disable This Feature
✅ Enabled By Default
Google will activate this setting for all AdSense publishers within 30 days of the announcement (July 3, 2025).
❌ Want to Opt Out?
Follow these steps:
- Log in to your AdSense account.
- 1. Click Brand Safety.
- 2. Select Content, then Blocking Controls.
- 3. Click Manage Ad Serving.
- 4. Under Display Ads, turn off Fill empty in-page ads.
What Publishers Should Expect
This update benefits most publishers, especially those with low fill rates. However, results may vary depending on:
- Your site niche
- Audience interaction
- Page layout
You should monitor performance after the rollout. Use AdSense reports and A/B tests to measure real impact.
How Monetiscope Takes It to the Next Level 🚀
While AdSense’s update helps, Monetiscope boosts your revenue even more by combining AdSense with Google AdX (Ad Exchange).
Here’s what Monetiscope offers:
🔁 Run Both AdX + AdSense
We help you set up both platforms to run in parallel for:
- Higher fill rates
- Optimized eCPM
- Premium ad demand
Revenue Optimization Features
- Floor price control
- Target eCPM settings
- Block low-paying advertisers
- Enable refresh ads for better revenue
All Ad Formats Supported
With Monetiscope and our tools, you can run:
- Sticky banners
- Responsive ads
- Pop-ups (multi-sized)
- Rewarded ads for web
- Interstitials
- Anchor and floating ads
Dedicated Support Team
- Expert ops team
- Developer assistance
- Direct Google support
Real-Time Reports
Use our smart dashboard to:
- Track ad performance live
- Compare AdX vs. AdSense
- Optimize with data-backed insights
Final Thoughts
AdSense’s “Fill empty in-page ads” is a welcome change. It makes sure your valuable space earns its keep. But for publishers serious about revenue, combining this with Monetiscope’s AdX integration is a no-brainer.
You get more control, better support, and far higher earning potential.Want help setting it all up? Contact us via WhatsApp: +91 9354200141 or email: support@monetiscope.com
1. What is an unfilled ad space?
It’s when AdSense can’t serve any ad, leaving a blank space on your site.
2. How do contextual suggestions work?
They show relevant topics in place of ads. If users interact, new ads are shown.
3. Is the “Fill empty in-page ads” feature on by default?
Yes. Google will enable it for all accounts within 30 days from July 3, 2025.
4. Can I turn it off?
Yes. Go to AdSense > Brand Safety > Blocking Controls > Ad Serving and toggle it off.
5. Does this feature replace AdX?
No. It complements it. Use AdX + AdSense via Monetiscope for maximum revenue.
6. What’s the difference between AdSense and AdX?
AdSense shows direct ads; AdX provides access to premium demand and better competition.
7. How can Monetiscope help?
We help integrate AdX and optimize your setup, support advanced formats, and improve eCPM